What is SEO? It is an abbreviation for Search Engine Optimization. Why SEO is important to your website? This procedure will make your web site and its content attractive, relevant and visible to search engines and web searchers.
Why this implementation is important? what it would be like if no one could easily find your website when they search for your business? You will lose so many new clients. Being in the 5th or 10th page will not have any meaning making a website in the first place, what about if you are Not visible on search results? You cannot be in first pages in search results if you did not do some work, this is where SEO comes in.
A checklist you should run through every time you create a new webpage:
The file name of a page is taken into account when search engine spider your website. You should therefore always try to use your main keywordin the filename. If you are using dynamic pages you could usemod_rewrite in the *.htacces file to rewrite your file names and URLs.
Right after your page title your heading tagsare of most importance.Search engines use them to define the importance of your keywords. If you find you’reheading tagstoo big and usecssto define how theylook.Make sure you are using only one <h1> tag.Is your <h1> short and does it contain your main keyword?
Preferably your <h1> tag should match your page title. Are your <h2> tags defined and do they contain variations on your keyword?Could you be categorizing even more with <h3> tags?Have you styled allheading tagsusingCSSto improve page design?Example:<h1>on page Optimization</h1><h2>Page Title</h2>
<p> the page title is what most search engines…</p><h2>Mata Tags</h2><p>although most search engines don’t pay…</p>
Spread out your keywords throughout the pages paragraphs (<p>) and repeat them a couple of times. Try not to make the text unnatural, because you still want people to be able to read it. Readability should be more important here than on page optimization. Are your keywords used at least several times? Try not to have one keyword take up more than 5% of the total amount of words used. Is your main keyword mention at the beginning of the page and at the end?
Preferably use a maximum of 7 repetitions per word. Distribute 4 in the top third of the page and 3 in the bottom. Use at least every keyword in the first 7500 characters of the page.
Bold and Italic Text
A bold or italic word has more weight for most search engines. So try and use your main keyword in bold <b> and italic <i>. Please note that the use of <strong> and <em> instead of <b> and <i> does not matter. Google has stated that they treat this code exactly the same.
Image Alt Tags and Names
Search engines don’t just look at text they also take images into account. Try to Use Image Alt tags and name images using your main keyword. Example:
<img src=’images/onpage_optimization.jpg’ alt=’On page Optimization’/>
These are few steps of many SEO setups and implementations that should be done to reach your maximum exposure on search engine results.
Ali Almoosawi is a Consultant in Social Media Marketing and Social Media Management, Digital Marketing, Search Engine Optimization SEO, Link Building, Web Design & Development. He is also a Speaker, Presenter and Instructor. http://about.me/AliAlmoosawi - Google+
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